Social media is no longer a buzzword and really isn’t an option for many businesses anymore. It is vital. That being said, I get many frustrated emails from businesses and entrepreneurs not gaining traction or making real connections on social media sites including Twitter, Facebook and Linkedin (as well as many other smaller sites). Here are my six:

1. Not Engaging (and I’m not talking about using this word as a fluffy-bunny filler buzzword). This means simply not talking to people and engaging in two-way dialogue.

2. Lack Of Personality. Corporate-speak doesn’t fly. Be a human. Don’t just talk shop.

3. No Patience. This is not an overnight success situation. It takes work. It takes time.

4. Forget To Cross Promote. Where else are you telling people about your social media accounts? Email signature? Signage at your store? On your website? Newsletter?

5. Shouting With A Bullhorn. Sell, sell, sell doesn’t work. People will burn out in a hurry. Promote others. Ask and answer questions. Introduce someone.

6. Fear Of Experimenting. Something doesn’t work? Try something else. Something does work? Try it again.

For a more indepth video explaining the above mistakes, visit The Rise: http://blog.therisetothetop.com/2010/01/social-media-mistakes/