Social media is no longer a buzzword and really isn’t an option for many businesses anymore. It is vital. That being said, I get many frustrated emails from businesses and entrepreneurs not gaining traction or making real connections on social media sites including Twitter, Facebook and Linkedin (as well as many other smaller sites). Here are my six: Read More | Comments
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January26th
6 Common Social Media Mistakes
Posted in: Articles
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January21st
Marketing inspirations from JetBlue!
Posted in: Articles, Inspiration
1. Do the little things
The best marketers know it’s the details that add up to make a brand, and JetBlue is one of the best at it. Where competitors are sometimes found gouging customers on various fees, JetBlue is known for being generous in lots of little ways. From their all-you-can-eat (and famous) blue potato chips to their free Wi-Fi and satellite radio in their terminals, the airline is known for its great service and fun personality. If you’re just getting started, don’t worry about doing all the little things at once — try sharing your personality with things as simple as fresh cookies in the waiting room or by updating your hold music.
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January19th
5 Steps to Successful Web Initiatives
Posted in: Articles
One of the traps that many organizations fall into when launching a new Web initiative is putting the focus of the project on new technology or new functionality.
Often clients will come to us and say “our website needs video” or “we need to start blogging” or “let’s put together an email campaign.”
To which we respond, Why? Are you trying to generate leads/sales? Do you want to provide information for educational purposes? Are you promoting an event? Do you want to grow your membership/contact list?
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