Some simple rules to follow:
According to Mail Chimp, about 10%-20% of all emails you send—even to people who requested them—will get accidentally routed to the junk/spam folder. What about that other 80%-90%? Those emails may not be spam, but they will have definitely broken some of these rules:
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You don’t have to wear spandex and a cape to be a hero (though I do). You can do it by going the extra mile, by being especially understanding, and by saving the day for a customer. How to do it:

1> When bad luck strikes
2> When you screw up
3> When they run out of beer
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If you’re getting stressed about all the elaborate, expensive, shiny social tools out there — take a deep breath. Social media can be easy (and fun) and still profitable. A few examples here:

1> To share insider stuff
2> To offer simple deals
3> To thank your fans
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