Love is the most powerful force in marketing. It’s what drives loyalty, excitement, and — ultimately — conversations. You have to work to earn it every day. Three people to focus on:

1> Employees
2> Customers
3> Competitors
Read More

Let’s face it: If your marketing approach consists of sporadically touting your company’s greatness via the overpopulated social mediaverse, you’re about to get absolutely nowhere—except ignored. Or hated. Blacklisted, even.

Frustrated with today’s confusing social-media etiquette? Well, don’t be! There are sassy methods for making your outreach simply ooze old-fashioned Southern charm, and win hearts across the land the refined, time-tested way.

First, step away from the megaphone. Now, behold a classy social strategy for keeping prospects and customers intrigued: Read More

If your word of mouth program is focusing specifically on the friends of your fans, you might be missing a bunch of other potential conversations. Here are three examples worth considering:

1> Family
2> Business owners
3> Strangers
Read More